Buzzing to New Heights: Paradis Valley Honey Scales Up

Growth Catalyst

Buzzing to New Heights: Paradis Valley Honey Scales Up

We've been busy bees over here at Paradis Valley Honey and there's a very good reason why! 🐝🐝🐝
We recently completed Mount Royal University's Growth Catalyst program, an eight-month accelerator designed for Alberta-based companies looking to scale up. The program provided our team with the opportunity to better understand our business growth opportunities and align them with our updated brand.

WHAT IS THE GROWTH CATALYST?

The Growth Catalyst program is built from proven methodologies and approaches that result in impactful growth strategies. Value is achieved by educating and coaching a cross-functional company team using practical tools in an accelerated and disciplined way. The program is built for experienced entrepreneurs, business owners, and direct leadership teams who are operating successful companies that have succeeded through the initial start-up phase and have launched or gained traction with a product or service.

WHY DID WE PARTICIPATE?

Because even as a multi-generational business, there's always room for improvement, innovation, and evolution! We applied, crossed our fingers, and found out we were accepted! Our leadership team was committed to scaling the business to focus on key initiatives we knew would help us grow and sustain the business for years to come. 

Fundraising has always been top of mind, but we realized we had to elevate our experience for customers, do a better job of formulating our message and create a simple digital platform for schools and organizations to participate.

We were also ready to take our business to the next level and learn more about our potential for growth and how we could achieve it. Gaining further insight into our value proposition, mission, vision, purpose, customers, along with the creative and innovative opportunities that became available to us.

OTHER NEWS: We also had the opportunity to work with passionate Mount Royal marketing students; 3 teams of participants pitched to us competitively for their year end project. Each team presented us with substantial brand & customer engagement improvement strategies; their creative ideas helped us to re-frame parts of our brand identity and customer experience. We are extremely excited to be adding 2 interns from this experience to our team for the season ahead. Our team is growing and with it our positive impact continues to expand!

REIMAGINING THE FUTURE: PARADIS VALLEY HONEY'S STRATEGIC GROWTH INITIATIVES

With our renewed focus on innovation, education, and bee advocacy, we were able to clarify and plan out what our growth initiatives were for the business. We are excited to show you what we've been working on! 

🐝 Establish lasting fundraiser partnerships with organizations throughout Canada 🇨🇦 with our NEW enhanced fundraising platform. 
Visit us here to apply! Perfect for schools and sports teams.
🐝 NEW interactive bee experience; a multi level scavenger hunt to educate and ignite curiosity for all ages! In our Valley Bee Cafe our goal is to engage and educate individuals within the tourism, education, and agriculture industries. A place where you can taste honey inspired goods while having a dynamic experience.
🐝 NEW subscription/sponsorship-based opportunity (coming soon!) that actively engages a culture of curious and passionate allies.

OUR GROWTH CATALYST EXPERIENCE

In conclusion, the Growth Catalyst program provided us with the tools and fresh inspiration we needed to take our business to the next level. By better understanding our potential for growth and how to achieve it, we are now poised to make a significant impact in our industry. 

With our renewed focus on innovation, education, and bee advocacy, our current and future customers can expect exciting new offerings and experiences from Paradis Valley Honey for a long time to come! 

We are feeling energized about empowering our loyal bee focused community through our fundraisers, interactive experiences, subscriptions and so much more! 

If you are already a subscriber keep an eye out for the upcoming Valley Bee Cafe 2023 opening date, free shipping coupon code, Spring+Summer BUZZ box and so much more in the short weeks ahead 🐝🐝🐝

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